Funeral Home SEO.

Our Funeral SEO services are tailored to your business, allowing you to grow to the #1 in your area and to increase leads.

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About Our Funeral Home SEO Service.

At Sitepie, we offer SEO (search engine optimisation) to funeral companies to boost their online presence and increase leads. Our SEO services are completely customised for every single business. We specialise in funeral home websites and ensuring they are optimised with our funeral home SEO strategies. We concentrate on local SEO, ensuring you rank high on Google and that your business also appears on the Google map pack.

Our local SEO will ensure that you get a head start and dominate in your local area. We have many years of experience working with local and national businesses, bringing their sites to the first page of Google.

Using SEO as your marketing tool will grow the number of funeral home customers and leads.  

We are truly the specialists when it comes to SEO for funeral homes. 

Funeral Directors.

We understand that funeral homes and directors work in a sensitive industry, but they are still a business and need to drive revenue. Digital marketing is the quickest and easiest way of achieving this goal, with SEO being at the forefront. Imagine your business is the top results when some look up funeral directors in the local area. How many more calls would you receive? You would no longer need to burn any money on ads, as you are top of the results already! 

Our Recent SEO Success Story.

seo success

A local business wanted more exposure in their local area and needed to acquire more leads. This was a new business looking to start up and grow in the location as a service provider. They recruited our SEO Services to drive more traffic to their site. We don’t just drive traffic but ensure it is targeted, quality traffic.

The website was new with little to no authority and had no prior SEO work completed on the site.

 

The Solution

After an in-depth website SEO audit and identifying which areas would show the best improvement in the least amount of time, we started with a complete optimisation of the technical SEO of the website.

The website was small, with only a handful of pages, so we knew the importance of making the off-page SEO perfect. We fixed all issues in order to increase the crawl-ability and user experience of the site.

We took on this website as the web core vitals update started, so we ensured each page was hitting the mark for the 3 factors and did so, whilst increasing the overall site speed.

We created and optimised landing pages for each targeted location with this keyword strategy, ensuring the website presence in the local areas. These pages did exceptionally well, ranking number one for the main user-driven keyword and ranking in the top 10 for more prominent search volume keywords, which allowed us to capture a broader audience.

The website quickly demonstrated its authority and how well it ranked pages – thanks to the hard work of some outreach to build backlinks, we developed our keyword strategy to target keywords with higher volume and non-location related. We quickly saw ranking results for keywords across the UK, ranking in the top 10 almost immediately for some high-volume keywords.

 

Furthermore, we then developed an on-page content strategy, conducting in-depth keyword research, ensuring these matched with local user intent; this was to ensure we captured users lower in the funnel, ready to buy the service.

We created and optimised landing pages for each targeted location with this keyword strategy, ensuring the website presence in the local areas. These pages did exceptionally well, ranking number one for the main user-driven keyword and ranking in the top 10 for more prominent search volume keywords, which allowed us to capture a broader audience.

The website quickly demonstrated its authority and how well it ranked pages – thanks to the hard work of some outreach to build backlinks, we developed our keyword strategy to target keywords with higher volume and non-location related. We quickly saw ranking results for keywords across the UK, ranking in the top 10 almost immediately for some high-volume keywords.

Result

This work was conducted over the space of 6 months, resulting in the increase of organic traffic by 154%, producing eight top 3 keywords and over twenty-two top 10 keywords for our targeted keywords. This project is still ongoing, and the site grows month on month.

The work completed by Sitepie has resulted in the business having to expand due to being fully booked and in demand. The company has also had to open a new venue to cater to the increased demand.

This company has solely focused on SEO as their marketing tactic and these results are down to our SEO strategy and local SEO implementation.

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What Is SEO?

SEO stands for search engine optimisation, which is the practice to improve the positioning of web pages in organic search results (like google). Because organic search is the best way for people to discover and access online content, a SEO strategy is essential for improving the quality and quantity of traffic to your website.

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Our SEO Explained

 

Keyword Research

Keyword research and keyword analysis are the first steps in any SEO campaign. We need to identify keywords and phrases that relate to your business, so we can determine which ones to rank higher in search engines.

With our powerful SEO tools, we can compile a list of keywords that are appropriate for your website or business. Next, we look at the monthly traffic volume of each search engine, as well as the level of competition.

Example

It would be smart to target the main keyword ‘clothes shop Edinburgh’ if you own a clothing shop in Edinburgh. Although you could target a more broad and high-volume search term like ‘clothes shop,’ the competition would be fierce and most people searching wouldn’t live near Edinburgh.

Link Building

Backlinks, also known as SEO backlinks, can be used by Google to show that your website is trustworthy and worth linking too. Many website owners make the mistake of buying backlinks and joining link exchange programs. We ensure white-hat only methods which obey to Google’s guidelines.

Content Optimisation

Content optimisation is part of on-page SEO. To improve the relevancy of your website to targeted keywords and phrases, you can modify the content, including headings, text and paragraphs.

Google uses what they call ‘E-A-T’ to determine which websites offer great user experiences. This stands for Expertise-Authoritativeness-Trustworthiness.

We analyse your content and make any necessary changes to make sure your content is as great as possible. 

Blog Optimisation

We can also optimise your blog posts for search results by reviewing your content or creating a funeral home blog to grow your content.

Blog posts are a great way to attract traffic to your website. Providing useful and informative content will result in more people visiting your pages and ultimately more enquiries.

 

Analysis of Competitors

To rank higher in organic search results, we need to know what your competitors are doing.

 

Technical Optimisation

Search engines can identify technical issues on your website even if a user is not aware.

We perform an audit of your site and crawl it using our SEO tools to identify issues, before fixing them.